EXPERIENCE
Senior UX/UI Designer
BloomCo
2025 — Present
Lead product and brand design from concept to launch, translating complex ideas into clear, high-performing experiences. Partner with stakeholders to align creative strategy with measurable business goals—driving engagement lifts of 30 % + through systems thinking, storytelling, and design precision.
Lead Product Designer
Firebrand Design & Business Solutions
2023 – 2025
Guided a five-person product design pod through rapid-cycle research, journey mapping, and prototyping. Built a design system adopted across 200 + assets, cutting production time by 20 % and improving developer hand-off efficiency by 35 %. Acted as the primary UX voice in agile sprints, ensuring accessibility compliance and stakeholder alignment.
Senior UX Designer
U.S. Bank (U.S. Bancorp)
2021 — 2023
Redesigned core enterprise tools for wealth management and automated investing. Implemented data-driven design improvements through usability testing and heat-map analysis, lifting conversions 25 % and cutting user drop-off 20 %. Collaborated with product, data, and engineering partners to integrate predictive analytics into day-to-day workflows.
Creative Director
Champion Creative
2012 — 2021
Directed a 10 + designer team across print, digital, and broadcast projects. Evolved the agency’s visual systems, boosting engagement 30 % + and reviving brand presence across multiple platforms. Developed cross-disciplinary processes that connected campaign storytelling to measurable UX outcomes.
Looking to start a project or need a consultation?
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I'm always happy to have a good conversation!