EXPERIENCE
Senior UX/UI Designer
BloomCo
2025 — Present
Lead product and brand design from concept to launch, translating complex ideas into clear, high-performing experiences. Partner with stakeholders to align creative strategy with measurable business goals—driving engagement lifts of 30 % + through systems thinking, storytelling, and design precision.
Lead Product Designer
Firebrand Design & Business Solutions
2023 – 2025
Guided a five-person product design pod through rapid-cycle research, journey mapping, and prototyping. Built a design system adopted across 200 + assets, cutting production time by 20 % and improving developer hand-off efficiency by 35 %. Acted as the primary UX voice in agile sprints, ensuring accessibility compliance and stakeholder alignment.
Senior UX Designer
U.S. Bank (U.S. Bancorp)
2021 — 2023
Redesigned core enterprise tools for wealth management and automated investing. Implemented data-driven design improvements through usability testing and heat-map analysis, lifting conversions 25 % and cutting user drop-off 20 %. Collaborated with product, data, and engineering partners to integrate predictive analytics into day-to-day workflows.
Creative Director
Champion Creative
2012 — 2021
Directed a 10 + designer team across print, digital, and broadcast projects. Evolved the agency’s visual systems, boosting engagement 30 % + and reviving brand presence across multiple platforms. Developed cross-disciplinary processes that connected campaign storytelling to measurable UX outcomes.
Open to senior product design roles in Los Angeles and select consulting engagements. If you're working on something complex and need a designer who can operate at the systems level, let's talk.