STRATEGIC UX & PRODUCT LEADERSHIP
STETSON
BLOOMFIELD
I am a Senior Product Designer based in Los Angeles who builds digital products that feel as good as they look. I combine systems thinking, visual storytelling, and user empathy to transform complexity into clarity.
SCROLL
My passion lies at the intersection of high-stakes complexity and human-centric clarity. I don't just design interfaces; I architect systems that solve real business challenges while elevating the user’s digital journey.
I hold a Bachelor of Arts in Graphic Design and 16 years of hands-on experience leading product design across enterprise, regulated, and high-complexity environments. I've shipped work that lives inside financial systems, global brand platforms, and data-dense ops tools. I partner with product and engineering to move teams from ambiguous problems to decisions that hold up at scale
Figma
Advanced User
Design Systems, Tokenization, and Prototyping.
Adobe CC
Power User
High-tier visual storytelling, brand identity, and asset craft.
Framer
Advanced User
Interactive web design and high-fidelity functional models.
Senior Product Designer
BloomCo
2025 — Present
Designing end-to-end product experiences for clients across ad tech, media, and financial services. Drove 30%+ engagement lifts through data-informed UX, scalable design systems, and interaction design across complex problem spaces.
Lead Product Designer
Firebrand Design & Business Solutions
2023 — 2025
Guided cross-functional design pods through rapid-cycle research. Built a design system adopted across 200+ assets, cutting production friction by 20%.
Senior UX Designer
U.S. Bank (U.S. Bancorp)
2021 — 2023
Redesigned enterprise tools for wealth management. Used data-driven analysis to lift conversion paths by 25% for high-stakes financial workflows.
Creative Director
Champion Creative
2012 — 2021
Directed a 10+ designer team across print, digital, and broadcast projects. Evolved the agency’s visual systems, boosting engagement 30 % + and reviving brand presence across multiple platforms. Developed cross-disciplinary processes that connected campaign storytelling to measurable UX outcomes.
16+
Years of Design Expertise
30%
Engagement Lift on Lead Projects
2K+
Design System Assets Managed
Bachelor of Arts in Graphic Design
Wisdom For Life University
2008
Specialized in user research, interaction design, user interface, digital and graphic design.
